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2010 SCHEDULE OF MEETINGS December 2010 Happy Holidays – No Meeting Annual Philanthropy Day Awards Luncheon Grandover Resort Topic: TBD Topic: TBD Speaker: TBD 6th Annual Statewide AFP Conference on Fundraising
Topic: The Power of Email Marketing Speaker: Anissa Starnes, Constant Contact Get your message "heard" in a world of increasing email communications. Discover how email marketing works and obtain useful email marketing tips including email marketing strategies and techniques.
This program will provide:
Learn how to make email marketing work for you! All information provided can be applied regardless of the system or service you are using for email marketing. Great hints & tips! Topic: Turning Board Members Into Fundraising Partners Speaker: Robert Swanson, Vice Chairman What prevents board members, volunteer leaders from engaging as charitable gift solicitors for your board? What do volunteer leaders need to know to be effective? What strategies must the NPO employ to effectively engage its volunteers as solicitors? What framework, processes and philosophies must the NPO have to be effective in its development operation?
Attendees will also learn specific philosophies and strategies within the framework essential to engaging volunteer leaders as effective fundraising partners.
Topic: Keeping the Focus: Managing Your Time for Maximum Results Speaker: Mary Ellen Boelhower Life is filled with distractions that can take us away from our ultimate goal: raising funds to advance our organization's mission. Learn some tips from a seasoned professional to help focus your time on the activities that will produce real results, now and in the future.
Focusing mental energy; how to recognize trigger points and avoid distractions; practicing "focused procrastination"; using the 80/20 rule and keeping the focus on those who will make the most difference; learning how to build on the efforts of others to help you reach your goals. Mary Ellen Boelhower is director of development for UNCG's Bryan School of Business and Economics, a position she has held for seven years. She led the Bryan School's efforts in UNCG's Students First Campaign, surpassing the school's $10M campaign goal by over $3M. Prior to joining UNCG, she was director of stewardship at the University of New Hampshire Foundation and director of research and education for the Society for New Hampshire Forests. She keeps her focus by getting outside with her dog and making regular trips to hike in the North Carolina mountains. Topic: A Primer on Special Events Speaker: Panel Discussion What makes a special event “special?” How do we come up with event ideas? How do we make them work? How can we successfully conduct a special event fundraiser in such challenging economic times? This month we will have a roundtable discussion led by seasoned Triad AFP Board members in special events. This will be a meeting time to share strategies for success, both the what-not-to-do’s and definitely the to-do’s! :
Key elements of success Ways to measure success When to put a special event out of its misery
Learning outcomes: From this session you will have working knowledge of how to create and implement a special event from start to finish! Discover new strategies to enhance your bottom line. This is an opportunity to find out how other local organizations in the Triad area are successful in meeting/exceeding their fund-raising goals, recruiting new donor prospects and further engaging their board members and other volunteers.
To make this session more impactful for all, please bring your questions, your ideas, and samples of your own marketing materials for all to share.
Topic: Part 2: Getting Past the Basics: How to Tell You Are Ready for a Capital Campaign Speaker: Martin L. Novum, CFRE Martin L. Novom, CFRE, is the editor and lead author of The Fundraising Feasibility Study: It's Not About the Money, a Wiley & Sons/AFP Fund Development Series book. As Managing Consultant with Skystone Ryan he combines his extensive consulting and teaching experience in a very lively teaching style. His 25 years experience began in New Hampshire and he now lives in North Carolina. Martin is core and adjunct faculty in several programs and speaks at conferences around the U.S. and Canada. Topic: Part 1: The Mother of Modern Fundraising - An Overview of the Capital Campaign Speaker: Martin L. Novum, CFRE
Martin L. Novom, CFRE, is the editor and lead author of The Fundraising Feasibility Study: It's Not About the Money, a Wiley & Sons/AFP Fund Development Series book. As Managing Consultant with Skystone Ryan he combines his extensive consulting and teaching experience in a very lively teaching style. His 25 years experience began in New Hampshire and he now lives in North Carolina. Martin is core and adjunct faculty in several programs and speaks at conferences around the U.S. and Canada.
Topic: Taking Control of the Annual Fund Speaker: Lawrence Henze, managing director of Target Analytics, a Blackbaud Company In this FULL HOUR session, designed for newcomers to experienced professionals, you will learn how to assert control over the efficiency and effectiveness of your annual giving operations. From acquisition to retention strategies, who should be contacted and who should be removed from the solicitation? What messages should be sent, and how frequently should donors and prospects be contacted? How do you choose direct mail and telemarketing vendors? What constitutes success? If you are interested in reducing solicitation costs and increasing response rates, this session will provide tips that will assist in accomplishing both goals. |
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AFP NC Triad Chapter - PO Box 29484 - Greensboro, NC 27429-9484
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