July 27, 2010 Monthly Chapter Meeting

The Power of Email Marketing
presented by
Anissa Freeman Starnes - Constant Contact Regional Development Director, the Carolinas

Get your message "heard" in a world of increasing email communications.  Discover how email marketing works and obtain useful email marketing tips including email marketing strategies and techniques.
 
This program will provide:
  • An understanding of what email marketing is and why and how it works;
  • Components of an effective email marketing campaign;
  • how email marketing can meet your needs;
  • Case studies of successful email marketing campaigns;
  • Email marketing best practices and tips.

Learn how to make email marketing work for you!  All information provided can be applied regardless of the system or service you are using for email marketing.   Great hints & tips!


Presenter Bio: 
Anissa Starnes brings 19 years of experience in
small business and nonprofit management to her role at Constant Contact.  Starnes, a native Carolinian, has had an extensive career as an advocate for business interests, including senior positions with several chambers of commerce.  She has served as Vice President of the Charlotte Chamber, Senior Vice President of the York County Regional Chamber and most recently President and CEO of the Burke County Chamber of Commerce.  Her ability to offer expert council to local small businesses and non-profits is based on her work with the chambers as well as her personal success in running a consulting firm, Chamber Concepts, Inc. and her experience as the Chief Executive Officer of a very successful non-profit organization, Girls on the Run International. 
 
Starnes is passionate about small business success and is a valuable resource to North and SouthCarolina area businesses and organizations.

CLICK HERE TO REGISTER!  

 
When
Tuesday, July 27, 2010 
11:30 - Registration and lunch 
11:50 - AFP Business meeting 
12 Noon - Program begins 

Where
Magnolia Manor
8818 West Market Street, Colfax, NC 
 
Cost
AFP Member Fee  $10.00
Non-Member Fee  $15.00

The AFP-NC Triad Chapter is pleased to make 10 scholarships available for the 2010 Statewide NC Philanthropy Conference "Times, they are a changing!"

 

Scholarships will reduce the cost of attending the Statewide Conference by $50.

 

Deadline for Application- June15, 2010

Please submit completed applications to Mike Baker at mikebakerd@yahoo.com

 

CLICK HERE for the 2010 AFP NC Triad Chapter Scholarship Application
 


Early Bird Pricing in effect until July 9, 2010 !!
 
  

2010 SCHEDULE OF MEETINGS

 

December 2010

Happy Holidays – No Meeting

 

November 22, 2010

Annual Philanthropy Day Awards Luncheon

Grandover Resort
Keynote Speaker: Jerry Neal, founder and EVP for marketing and strategic development, RF Micro Devices

 

October 26, 2010

Topic: TBD
Speaker: TBD

September 28, 2010

Topic: How Will Your 2010 End?  Tips and Techniques for Successful Development Efforts

Speaker: H. King McGlaughon, SVP and Chief Philanthropic Officer, Wells Fargo Philanthropic Services

Attend "How Will Your 2010 End?  Tips and Techniques for Successful Development Efforts" to learn about development and fundraising strategies that reflect changes in the economic environment, donor demographics, wealth patterns, technologic change and the realities of the most competitive nonprofit environment ever known; tips to meet donors anywhere along the full range of development and gift planning options, from annual gifts to major gifts to planned and ultimate gifts.  

August 11-13, 2010

6th Annual Statewide AFP Conference on Fundraising

Charlotte, NC 

 

July 27, 2010

Topic: The Power of Email Marketing

Speaker: Anissa Starnes, Constant Contact

Get your message "heard" in a world of increasing email communications.  Discover how email marketing works and obtain useful email marketing tips including email marketing strategies and techniques.
 
This program will provide:
  • An understanding of what email marketing is and why and how it works;
  • Components of an effective email marketing campaign;
  • how email marketing can meet your needs;
  • Case studies of successful email marketing campaigns;
  • Email marketing best practices and tips.

Learn how to make email marketing work for you!  All information provided can be applied regardless of the system or service you are using for email marketing.   Great hints & tips!

 

June 29, 2010

Topic: Turning Board Members Into Fundraising Partners

Speaker: Robert Swanson, Vice Chairman
Hartsook Companies, Inc.

What prevents board members, volunteer leaders from engaging as charitable gift solicitors for your board?  What do volunteer leaders need to know to be effective?  What strategies must the NPO employ to effectively engage its volunteers as solicitors?  What framework, processes and philosophies must the NPO have to be effective in its development operation?  

Attendees will learn the specific framework that must exist for volunteer leaders to be engaged in fundraising activities by an NPO.  

 

Attendees will also learn specific philosophies and strategies within the framework essential to engaging volunteer leaders as effective fundraising partners.

 


May 25, 2010

Topic: Keeping the Focus: Managing Your Time for Maximum Results  

Speaker: Mary Ellen Boelhower
Director of development - UNCG's Bryan School

 Life is filled with distractions that can take us away from our ultimate goal:  raising funds to advance our organization's mission.  Learn some tips from a seasoned professional to help focus your time on the activities that will produce real results, now and in the future.  
 
Focusing mental energy; how to recognize trigger points and avoid distractions; practicing "focused procrastination"; using the 80/20 rule and keeping the focus on those who will make the most difference; learning how to build on the efforts of others to help you reach your goals.  
  
Mary Ellen Boelhower is director of development for UNCG's Bryan School of Business and Economics, a position she has held for seven years.  She led the Bryan School's efforts in UNCG's Students First Campaign, surpassing the school's $10M campaign goal by over $3M.  Prior to joining UNCG, she was director of stewardship at the University of New Hampshire Foundation and director of research and education for the Society for New Hampshire Forests.   She keeps her focus by getting outside with her dog and making regular trips to hike in the North Carolina mountains. 
  
 
 

April 27, 2010

Topic: A Primer on Special Events

Speaker: Panel Discussion

What makes a special event “special?”  How do we come up with event ideas?  How do we make them work?  How can we successfully conduct a special event fundraiser in such challenging economic times? This month we will have a roundtable discussion led by seasoned Triad AFP Board members in special events. This will be a meeting time to share strategies for success, both the what-not-to-do’s and definitely the to-do’s! :

 

Key elements of success

Ways to measure success

When to put a special event out of its misery

 

Learning outcomes:  From this session you will have working knowledge of how to create and implement a special event from start to finish!  Discover new strategies to enhance your bottom line. This is an opportunity to find out how other local organizations in the Triad area are successful in meeting/exceeding their fund-raising goals, recruiting new donor prospects and further engaging their board members and other volunteers.

 

To make this session more impactful for all, please bring your questions, your ideas, and samples of your own marketing materials for all to share.  



March 30, 2010

Topic: Part 2: Getting Past the Basics: How to Tell You Are Ready for a Capital Campaign

Speaker: Martin L. Novum, CFRE

 

Knowing the essentials of a capital campaign is important for every philanthropic professional.  However, being able to apply them in real life situations can be a real challenge.  If you want to understand what to look for that will tell you if your organization is moving toward a successful campaign, come join this lively and interesting FULL HOUR session.  Martin Novom, CFRE will take us step by step through applying the essentials to determine what level of readiness is enough.

Martin L. Novom, CFRE, is the editor and lead author of The Fundraising Feasibility Study: It's Not About the Money, a Wiley & Sons/AFP Fund Development Series book.  As Managing Consultant with Skystone Ryan he combines his extensive consulting and teaching experience in a very lively teaching style.  His 25 years experience began in New Hampshire and he now lives in North Carolina. Martin is core and adjunct faculty in several programs and speaks at conferences around the U.S. and Canada. 


February 23, 2010

Topic: Part 1: The Mother of Modern Fundraising - An Overview of the Capital Campaign

Speaker: Martin L. Novum, CFRE

In this FULL HOUR session, designed for newcomers to experienced professionals, you will learn how a capital campaign is connected to everything we do in our philanthropic programs.  Whether you are planning to do a capital campaign at your nonprofit organization or not, knowing the basics of a the capital campaign helps you to improve your annual giving, special events, major gifts and donor relationship building.  Join Martin Novom, CFRE, Managing Consultant with Skystone Ryan, a noted author, consultant and educator as he brings us a concise and powerful presentation on capital campaign essentials.

 

Martin L. Novom, CFRE, is the editor and lead author of The Fundraising Feasibility Study: It's Not About the Money, a Wiley & Sons/AFP Fund Development Series book.  As Managing Consultant with Skystone Ryan he combines his extensive consulting and teaching experience in a very lively teaching style.  His 25 years experience began in New Hampshire and he now lives in North Carolina. Martin is core and adjunct faculty in several programs and speaks at conferences around the U.S. and Canada. 

 

 

January 26, 2010

Topic: Taking Control of the Annual Fund

Speaker: Lawrence Henze, managing director of Target Analytics, a Blackbaud Company

In this FULL HOUR session, designed for newcomers to experienced professionals, you will learn how to assert control over the efficiency and effectiveness of your annual giving operations. From acquisition to retention strategies, who should be contacted and who should be removed from the solicitation? What messages should be sent, and how frequently should donors and prospects be contacted? How do you choose direct mail and telemarketing vendors? What constitutes success? If you are interested in reducing solicitation costs and increasing response rates, this session will provide tips that will assist in accomplishing both goals.

Learning Outcomes -- At the conclusion of this session, participants will:
1. Increase response rate through efficient direct mail targeting
2. Reduce solicitation costs through effective targeting and database analysis
3. Develop major and planned giving prospects through direct mail.

 

AFP NC Triad Chapter  -  PO Box 29484  -  Greensboro, NC 27429-9484

Join Our Email List
Email:  
For Email Marketing you can trust
 
 

Bookmark and Share

  Site Map