Keynotes


Our 2009 state-wide conference will feature two nationally known keynote speakers. Kim Klein will address the conference during the morning plenary session and Viken Mikaelian will provide our luncheon address. In addition, these two speakers will provide two of our break-out sessions. Conference attendees are invited to take advantage of these special sessions. Special Sessions with Keynote Speakers (Separate registrations required) Creating a Systematic and Disciplined Fundraising Program Kim Klein Your organization will grow and thrive if you focus your fundraising efforts on building a broad base of individual donors, but this is easier said than done. How can your organization expand its donor program? What do donors want and need to stay involved? How can you use your donors to lead to other donors? How can you focus a proper amount of effort on major gifts? Kim Klein is internationally known as a fundraising trainer and consultant. She is the author of four books including the classic Fundraising for Social Change which is now in its fifth edition (2006) and is widely used in the field and in university degree programs. She also wrote Fundraising for the Long Haul, Ask and You Shall Receive, and Fundraising in Times of Crisis, which was a runner up for the Terry McAdam Book Award. She founded The Grassroots Fundraising Journal in 1981 and was its publisher for 25 years. She co-edited an anthology of articles from the Grassroots Fundraising Journal called Raise More Money with Stephanie Roth, and has made a fundraising video called Ready, Set, Raise with Russell Roybal. She is the featured writer for the e-newsletter of Grassroots Fundraising, with her column of answers to questions posed by readers called "Dear Kim." She is a lecturer at the Haas School of Business at the University of California, and a member of the Building Movement Project where she works to help people understand what progressive taxation would look like. Kim has worked in all aspects of fundraising; as staff, as a volunteer, as a board member, and as a consultant. She is best known for adapting traditional fundraising techniques, particularly major donor campaigns, to the needs of organizations with small budgets working for social justice. Widely in demand as a speaker, Kim has provided training and consultation in all 50 states and in 21 countries. She graduated with honor s from Beloit College, majoring in Religion and Classics, and did graduate work at the Pacific School of Religion. Guerrilla Marketing for Your Planned Giving Program Viken Mikaelian Planned giving is now in more demand because of our current economy. But how do you get the message out to your donors and prospects? What’s the best way to market to them so that they see the value in planned giving and contact your organization when they’re ready to make a planned gift? Viken Mikaelian shows tactics that successful for-profit organizations use to increase sales, what we can learn from them, and how to avoid killer mistakes that alienate prospects and squander limited budget resources. This high-energy presentation is full of actionpacked ideas to help your members invigorate their planned giving marketing campaigns. Viken is president of VirtualGiving (Valley Forge, PA), focusing on product development and marketing. He is also a co-founder of The Planned Giving Company and is currently spearheading the "fundraisers’ version" of GiftTree Interactive® and LegacyPlanner® - the first interactive software tools that will be free for all practicing professionals. Viken’s expertise in combining planned giving principles with marketing and technology tools to explain planned giving to the lay prospect continues to be his driving force in the gift-planning community. These sessions are not running concurrently, so you may register for both. However, space is limited. To Register, check Special Session during the registration process when you register online at www.afptriangle.org. To REGISTER for Aligning for Impact: Connecting the Dots CLICK HERE!

AFP NC Triad Chapter - PO Box 29484 - Greensboro, NC 27429-9484



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